If you are in the midst of starting your own company, trying to broaden the awareness of an already established brand, or brainstorming new cost-effective ways to better your current advertising, then you’ve come to the right place.
Generating publicity at a low cost does not have to be thought up by a mastermind or suggested by a genius. Practical, simple options are available and can immediately begin benefiting your company.
Taking action on any of the following tactics below will jump start your success on the way your company is being remembered and/or spoken about.
Let’s take a look at the most influential ideas thus far:
Get involved in your industry
Meet other professionals, more brands and companies, and new local (or distant) experts in your field. Doing so will help to create a name and a memorable reputation for yourself or your company. Check out Eventbrite.com and/or other local listings for events, reach out to others on LinkedIn with similar interests or involvements, and keep an eye out for chances to volunteer within your industry or in general to show community connection. Remember, getting involved doesn’t have to be a chore; invite some friends or coworkers to join you for some additional opinions, fun, and networking opportunities.
Guest blog for free
If you are an established brand with quality information to share, then share it. People want to know and hear about what you may offer. Not only this, but also more people want to read and see proof that you or your company is reputable, knowledgeable, and willing to teach or share. If you need tips on guest blogging or how to optimize your efforts, Neil Patel, entrepreneur and marketing genius, has you covered. As far as sites to submit your blogs to, check out this list of over 100 options to start. Your goal should be to find sites within your industry and those that could offer the most visibility and credibility for your company or topic discussed in your blog(s).
The creation of these flyers does not have to cost much; the only payment you are looking at here is to print. To do so, check out UPS, Staples, Office Max, or many others similar to these. To help make the flyers, play around with several websites for content creation, promotional material, and design templates; many are all around and readily available such as Piktochart. If you consider yourself even a tiny bit creative, take it upon yourself to do some trial and error and design a flyer on your own; you do not need a skilled graphic designer. For initial ideas, simply do a Google search to look at and compare other flyers that you wish for yours to resemble. Don’t plagiarize, but you can find some great ideas to get you inspired.
Limited, low-cost paid ads
If you’re willing to invest some money, but not a lot, then you should consider an ad campaign. This is a great option for a developing company or one that is just getting started; it won’t take much to make a big difference. $1 each day can move mountains in this kind of situation. Remember, your main goal is generating awareness and attempting to create loyalty with new or current customers. What better way than to show them 1) what you can offer, 2) how you offer it, 3) what’s in it for them, and 4) what makes your company unique, valuable, or “worth it?”
Words speak louder than actions… and don’t cost even a penny.
At the end of the day, word of mouth can be the most powerful. If you’re up for it, go door to door, speak to strangers, and ask for help from friends and family. There is way too much opportunity to tap into with this tactic to not act on it.