How to create visual content your audience will love.

Facebook, Twitter, LinkedIn, Instagram, TikTok, Tumblr, YouTube, Reddit … we could go on and on with a never-ending amount of social platforms that business owners are supposed to keep up with these days. However, depending on your target audience and your immediate goals, you may want to focus on one over the other.

If you’re a B2B business owner who’s decided to put your efforts on Instagram, this blog is for you! Take a look at the 6 key components that will help you better engage with your audience through great content that will turn likes into profit.

It’s all about the angles

Spotting the difference between a professionally taken photo versus an amateur one is simple: it’s all about the angles.

Professional photographers always make sure to capture people, places and products to showcase their most flattering angles and even get a little creative to make things look big or smaller. If you don’t believe us, take a look at @CreativeGrammer, a creative photography account that uses light and angles to captivate their followers.

Pro Tip: According to HootSuite, the rule of thirds is one of the most well-known composition principles, and refers to a simple method of balancing your image. It divides an image into a 3×3 grid, and aligns the subjects or objects in a photo along the grid lines to create balance. Consider trying this on your next post!

Don’t post stock images

A common mistake business owners make is posting generic stock images to their account when they’re running low on content. Even though this seems like a good idea, followers recognize web-purchased pictures and are less likely to engage. No one likes being fooled!

If you must use stock images, try doing so sparingly and include your original pictures in between.

Develop a visual brand that aligns with your company

Lighting and filtering are key players when it comes to pictures because they can evoke entirely different feelings. For example, a new high-end restaurant in town might want to use darker shades and additional shadows to demonstrate elegance, whereas a children’s boutique will want highly saturated pictures and lots of color and natural light.

If you’re not sure how to do this, simply play with Instagram presets and filters to see which one is closer to your brand.

Video is your best friend

The Search Engine Journal recently revealed a study stating that “Instagram engagement discovered that video posts receive 2x engagement of other post types. “

As cool as this sounds, remember that knowing your audience matters more than any study you can find online, and what works for one brand might not work for the next. The secret? Test whether images perform better than video or vice versa. At the end of the day, your secret formula will be based on your metrics and … obviously revenue.

Come up with creative captions

Captions are often overlooked when posting on Instagram and this could seriously hurt your brand. Instead, come up with creative ways to not only add color to your image, but also explain what your brand does and why it matters to your audience!

Skincare company @DrunkElephant, for instance, does a great job at sharing funny puns and hashtags on their comments. This makes the audience want to leave a comment while also giving their company one more shot at promoting their “Shop Now” link.

Encourage your audience to participate

It’s common to see clothing brands encourage their buyers to snap photos of their new purchases and then re-share these on the brand’s account. This is a great way to show your products in real life while also strengthening relationships with customers, who will feel beyond flattered when seeing themselves on your Instagram page.

When doing this, make sure to always ask permission to share their image and tag them when you do. Someone who does a great job at this is @ViciDolls, a clothing line who uses influencer pictures on their own account.

Want more tips on managing social accounts? Make sure to follow our blog as we work together to keep up with all platforms!

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